Analysis of the motivation policy from a gender perspective
DOI:
https://doi.org/10.4995/wpom.14769Keywords:
Adequacy index, Company, Motivating factors, Gender, MotivationAbstract
The main objective of this paper is to present a method to analyze the motivational policy based on a gender perspective. To do this, we carry out the study of the motivating factors with the greatest presence in the company and the individual analysis of each one of them. We continue with their assessment based on the importance they have for each worker in their job position, using an adequacy coefficient as a measurement tool, comparing this assessment with the ideal of the company. We continue to show different results depending on the level of assessment of the motivational factors and comparing the answers according to the age, gender, etc., of the employees. From the analysis we observe that there are differences in the selection of factors and in the valuation of some of the choosen factors according to the gender of the employees.We conclude by presenting the implications that these results have for business management, highlighting the applicability of the method to any organization by using ad hoc designs.Downloads
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